SEM Specialist


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calendar_todayPublicado el 18 mayo, 2021


SEM specialist (Social Media and Google Ads)

Position’s mission:

This role will include day-to-day responsibilities of trafficking and managing digital campaigns with a focus on Paid Social campaigns on Facebook and Instagram, and Paid Search campaigns on SEM platforms.

This person must be able to work in a fast-paced, high-volume environment as well as have the technical skills required to set-up and optimize campaigns against industry standard KPIs.

Buscamos Performance Manager,  Persona responsable en la generación de campañas, implementación y análisis de data.


What you’ll do:

– Strategize, execute, and manage a variety of Facebook and SEM campaigns including trafficking, in-flight optimization and post-campaign analysis report.

– Develop short and long-term PPC strategy, and execute day-to-day tactics that increase traffic, revenue, and lead generation that will support and achieve the client’s business objectives.

– Provide rationale behind campaign optimizations performed and insight into campaign metrics from category down to keyword.

– Utilize Facebook Business Manager and SEM platforms to prepare reports and communicate campaign performance to Sales team and clients.

– Team with Sales Planning to develop campaign strategies and budgets that meet client goals and objectives.

– Provide the Account Management team campaign reporting data for client recap decks as well as campaign strategy recommendations for future campaigns.

– Work with sales teams to validate insertions orders, follow up on missing assets, and report on campaign delivery, optimizations, and billing.



– Bachelor degree / Student in marketing, business or equivalent work experience.

– Fluency in English is required.

– 1-2 years of SEM/PPC/Paid Search experience.

– Experience and understanding of bid management paid social and paid search best practices, optimization concepts and analytics tools.

– Knowledge of digital ad ecosystem and familiarity with paid social ad and SEM platforms and tools ex. Facebook Business Manager, Kenshoo, Marin, Nanigans, Matchcraft and Google Analytics.

– Comfortable communicating with Account Management Team, Sales Team and Client.

– Facebook Blueprint Certification and Google Ads certification a plus.



Compensation & Benefits:

– Job is 100% remote

– Competitive salary plus performance incentives

– Private insurance

– Paid vacation

– Opportunity to advance your career



Please send your CV :

Ibex Media

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