Facebook Ads Performance Specialist


scheduleTiempo completo


We are looking for a Facebook Ads Performance Specialist who will be part of this amazing fintech and will assist with online advertising campaigns for Facebook channel.

S/he should thrive in a culture of decisions based on analytics, be able to step-back and communicate both the strategic and immediate implications on priorities.

This candidate must have strong written and verbal communications skills in both English and Spanish, love data and have great communication skills and be willing to continue learning.

Key Responsibilities:

  • Manage digital campaigns for Facebook Ads in accordance with company goals.
  • Lead A/B testing strategies.
  • Lead the creative direction for Content Team of compelling and effective online ads, plus A/B test landing pages for optimal effectiveness.
  • Drive acquisition KPIs, including conversions, CPA (Cost per Acquisition), CPL (Cost per Lead), and ROI.
  • Create the telemetry of ads (UTMs, pixels, conversions and goals).
  • Partner with our content, SEO, social, marketing, sales & customer happiness team members to develop effective integrated cross-platform campaigns to maximize revenue and ROI results.
  • Partner with Facebook team to drive improvements in results and measurement.
  • Create reports with analysis of performance of campaigns along with recommendations for improvements.



Aplica aquí: